Takanini School approached TLR in 2015 with a simple task, to tell their brave new story. What started as a request for a new logo, grew into a a series of community workshops and facilitation, a whole lot of design thinking and some profoundly moving historical research into the colorful history of the chief and namesake of a small South Auckland Suburb.
After extensive research and community consultation, a series of brand concepts were developed that represented the very beginning of the Takanini area in the 1800’s and the old chief Ihaka Takanini’s (the suburb’s namesake) story. From Te Aparangi, Maori, under the guidance of Chief Takanini, supplied Papakura and the developing town of Auckland with vegetables and fruit from their gardens and orchards here in Takanini. The sales from the produce at the orchards were a great source of economy for the local tribes and provided for many local whanau.
Moving further back than industry, we felt the concept of growth and supporting each other and the community, through nature, is how we wanted students to see their future and their journey at Takanini School. The brand marque is more than just a logo, it represents the concept of growth and respect. It teaches our children that Takanini was once a place of pride and abundance and that through teamwork and a positive and engaged community, these students can provide for a community much bigger than their own.
The coloring of the brand marque represents the citrus of the orchards and the diversity and vibrancy of our current community."We love our new brand, we believe it launches us forward onto a positive new path and we hope you love it too." Takanini School
"In order to flourish above, one must be firmly rooted below." At the time we were approached to rebrand Takanini School and help them find their voice, the school could have arguably been referred to as "one of the toughest in the country", operating in a low-income demographic, with students who have some of the hardest living conditions imaginable. Despite all odds they had hope, and with the strength of an experienced and passionate leadership team, a change was on the horizon.