Skycity Breakers

A unique opportunity, to partner with a premier basketball team and tell their digital story.

When in-house works its magic

In 2016 the SkyCity Breakers Basketball Team offered The Lurid Republic a unique opportunity, to partner with them and tell their digital story. They needed an agency that understood their unique position as the only NZ team in the Australian NBL and could offer an all-encompassing In-house solution with an agile strategy that serviced the high volume of content production they require.


With a tailored package we were able to provide them with:

  • A successful, season long, social media strategy that drove traffic to their website and increased game day ticket sales and merchandise revenue.
  • Manage a 120,000 strong social media community and use this as a platform to deliver powerful online advertising.
  • Manage sponsorship relationships to provide contract deliverables on behalf of the brand.
  • Service all content requirements, in-house and on the spot.

Retainer contract for Media Management services including:

  • Digital strategy - creation & delivery
  • Analytics & social media management
  • On-site content production including design, video & photography
  • Provide game day media management - Inhouse, live social media coverage of games and media interviews
The TLR Effect

The combination of experience in both content execution and strategy that TLR had to offer allowed a content production contract to grow into much, much more for the Breakers. Executing a high-level strategy allowed their digital channels to perform better than ever, with over 12% growth across the board from the previous season, and significant increases in revenue from social media advertising to game day ticketing and merchandise sales.


Our partnership saw over $10,000 of new sponsorship leveraged for the SkyCity Breakers brand, and off the court, experiences were given to low decile schools through collaboration with the TLR education network. The benefits were mutual, and we want to thank the SkyCity Breakers for letting "the little guy" in the door and allowing us to operate on such a high level, within your incredible family.

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