Shifting focus from human resources to human relationships.
When RoleWorks approached The Lurid Republic they were in need of a tailored fit to support their growth as a Tech Startup in the HR industry. They wanted to establish and market their position as thought leaders in the HR industry and build relevant and engaging content within the inbound funnel that was suited to their specific C-suite client base, and secondary market in the Management tier.
With a tailored package we are able to provide them with:
- End to end Inbound Marketing Campaigns to drive visitation to their site and drive new leads to the sales team
- Create and manage a strong social media community and use this as a platform to deliver their online advertising
- Create unique and engaging content including Copy, Video and Image to support the Brand level engagements through social media and the market
- Provide Media Management - In house, live social media coverage of relevant events and conferences, client interviews and PR consultation to execute the overall strategy
Retainer contract for Media Management services including:
- Inbound Marketing & Digital Strategy - Including Campaign creation and Social Media Strategy
- Content and copywriting - Blogs, E-books & EDM marketing
- Social Media Management - Content creation, calendar, scheduling and strategy
- Animation & Videography - Ideation, Storyboarding, Scripting, Producing and Editing